How to Create a Winning Pitch Deck that Converts Investors

Since 2015, Slideckly has been helping entrepreneurs from different industries put together their pitch decks in various investing rounds. We’ve seen many repeated slides that we found to be useful for this type of presentation.

When it comes to raising capital for your company, having a compelling pitch deck is essential. A pitch deck is a visual presentation that outlines your business model, growth strategy, and potential for success. It’s typically used to convince investors, venture capitalists, or other stakeholders to provide funding for your business.

So, what should you include in your pitch deck to make it as persuasive as possible? Here’s a slide-by-slide breakdown of the key elements to consider:

Slide 1: Title slide

Start with a strong opening slide that grabs your audience’s attention. Include your company name, logo, and a short tagline that clearly and concisely explains what your company does.

Slide 2: Problem statement

Outline the problem your company is solving and explain why it’s important. Use data and real-world examples to back up your claims.

Slide 3: Solution

Introduce your product or service and explain how it solves the problem. Highlight its unique features and benefits.

Slide 4: Value proposition

Clearly articulate your value proposition and explain why your product or service is valuable to customers. Be sure to back up your claims with data and examples.

Slide 5: Market opportunity

Explain the size and growth potential of your target market. Use market research to back up your claims.

Slide 6: Competition

Identify your key competitors and explain how your product or service is different and better. Highlight any unique advantages you have.

Slide 7: Business model

Clearly articulate your business model and explain how you plan to make money. Be sure to address any potential risks or challenges and explain how you plan to overcome them.

Slide 8: Traction

Highlight your key metrics such as revenue, user acquisition, or customer retention rates. If you have partnerships or notable customers, be sure to showcase them as well.

Slide 9: Growth strategy

Outline your growth strategy and explain how you plan to expand your customer base, increase revenue, or enter new markets. Be sure to back up your plans with data and realistic projections.

Slide 10: Team

Introduce your team and highlight their relevant experience and expertise. Explain why your team is well-suited to execute on your business plan.

Slide 11: Financials

Provide a financial overview of your company, including your current financial status and projections for the future. Be sure to include key financial metrics such as revenue, profit margin, and burn rate.

Slide 12: Ask

Finally, be sure to include a clear ask at the end of your pitch deck. Explain how much funding you’re looking for, what you plan to use the funding for, and what the potential returns are for investors.

Creating a winning pitch deck requires a clear and compelling narrative that outlines your company’s potential for success. By including these key elements in your pitch deck, you can make a persuasive case for investors to provide capital and support your business. Remember to keep your pitch deck concise, visually engaging, and backed up with data and real-world examples. Good luck!

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Mike Macasero

Mike Macasero

He is the Founder and Head of Design at Slideckly, which offers PowerPoint presentation design services. He holds a Bachelor's Degree in Business with a concentration in Management Information Systems. In his free time, he enjoys playing guitar, singing karaoke, reading non-fiction, and learning new skills.